We use your personal data for the following purposes:
3.2 supply our products
Your personal data is used to deliver the best possible products to you, and the legal basis for processing personal data is to fulfill an agreement to which you are a part in.This applies to purposes such as:
- Manage your orders/purchases/returns in the online store.
- Creation of a user account and BatzID so that you can also manage your orders/purchases/returns in the online store.
- Information/updates regarding your orders/purchases/returns in the online store.
- Respond to your inquiries in connection with a purchase.
- Gives you the opportunity to take part in the draw for “limited edition” products etc.
3.3 Purposes related to marketing
Part of the membership agreement is to provide you with customized content, tips, invitations to events, competitions and good offers in our own and other digital channels, membership campaigns and information about the benefits program.
The purposes stated below apply to marketing. If you do not want marketing inquiries based on legitimate interest via SMS, e-mail or other channels, you can change this at any time in the privacy settings on My Pages.
Direct marketing
To be able to communicate news, good offers, tips, invitations to events, competitions, information about functionality, changes/news in our services, or anything else that is believed to be relevant to you, via email or SMS.
If you are a member of the benefits program, the legal basis for processing personal data for this purpose is to fulfill the benefits agreement.
have you a user account in our online store, the legal basis for processing personal data for this purpose is legitimate interest.
If you do not wish to receive such marketing inquiries by email or SMS, you can change this at any time in your privacy settings under My Pages. Or unsubscribe at the bottom of the last email or SMS. We still need to be able to communicate the necessary information in connection with your membership and any changes to membership conditions to you, and one of these channels is therefore mandatory for this purpose.
Marketing in our digital platforms
We want to market our products and services by adapting content on our websites based on personal information, settings, preferences, purchasing and usage patterns so that your customer experience is the best possible. Which information is used will depend on whether you are a member, have a user account or are a visitor.
The legal basis for processing for you as a member or who has a user account in the online store is to fulfill an agreement you are a part of.
The legal basis for processing for you acting as a guest or visitor on our website is legitimate interest.
Marketing in other digital platforms
If such marketing is based on cookies, applies to our cookiepolicy.
We want the advertisements you as a member receive from us in other media to be relevant to you. In order to be able to show you relevant advertisements on other digital platforms, such as Facebook, Instagram, TikTok and Google, we compile personal data such as your email address and mobile number with the corresponding identifier for the relevant medium. The adaptation is only based on what we know about you, not based on information other media have beyond what is needed to identify you. The legal basis for processing your personal data for this purpose is our legitimate interest.
Customized shopping experience and communication
To make the shopping experience for you as a member best possible, we personalize content and communication specifically for you. We do this based on your use of our services, your purchase history, personal data, preferences etc.,and can, for example, offer personalized offers, product recommendations and content via e-mail and on our websites. The legal basis for this purpose is to fulfill an agreement to which you are a part as a member of our benefits program, so that we can adapt our services as best as possible to you as a customer.
3.4 Other purposes:
Manage user account, BatzID and membership
We use your personal data to create a BatzID in connection with the creation and management of a user account and membership in the benefits programme. BatzID is a common login and identification solution for benefit programs where BatzGroup AS is responsible for processing.You have the same username and password across the benefit programs and our various online stores. To use the services, you must create a BatzID. The age limit for creating a BatzID is 16 years.
The legal basis for this processing of personal data is to fulfill an agreement to which you are a party. More detailed purposes in this context include:
- Create and manage a personal user account in our online store.
- Create and manage membership and bonus ignition in our benefits program.
- Inform about new or changed services, for example new payment solutions, benefits in the benefits program etc.
- Respond to your inquiries regarding user account, newsletter registration or membership.
- take care of the BatzID service.
Analysis, statistics and development
We use personal data to understand usage patterns and needs and to further develop our services and products. The legal basis for processing personal data is a legitimate interest in improving our services, and includes, among other things:
- Use statistical data to group users on the basis of, for example, place of residence, age, length of customer relationship, browsing on our websites, use of membership benefits, etc., to understand how this affects needs and use of our services. In these cases, the information will be processed. aggregated and/or anonymised
- Catch up and analyze information for internal use about users across Batzgroup online store chains in order to better understand and develop our services and products.
- Catch up and analyze information, through customer surveys, customer service, submitted suggestion etc., to understand usage patterns and needs in the work to develop our services and products.
- Test and improve our systems/services/products.
- Respond to your inquiries about purchases from our brand.
Security and prevent abuse
We will be able to process personal data across our benefit programs to ensure good security in all our services and to detect or prevent various types of misuse of services and fraud. The legal basis for processing personal data for this purpose is our legitimate interest in, among other things, uncovering fraud or abuse of our services or payment methods.